Privacy Policy
1. Who we are
Edmento ("we", "us" or "our") operates the website at www.edmento.org and any related mobile applications (together, the "Platform"). We connect students with independent tutors and provide tools for booking, paying for and delivering lessons.
In this policy, "you" means any person who uses the Platform, whether as a Student, a Tutor, a parent or guardian, a referee, or a visitor. For the purposes of UK GDPR and the Data Protection Act 2018, Edmento is the data controller of the personal information described below.
We may update this policy from time to time. The current version will always be posted on the Platform, and where a change is significant we will also let you know by email.
2. Information you give us
All users. When you register, book a lesson or contact us, we may ask for your name, email address, phone number, postal address and account password.
Students and parents. We collect details of the learner, the subjects and level of support needed, and payment card details. Card details are collected and processed directly by our third-party payment provider; Edmento does not store full card numbers.
Tutors. To join the Platform, Tutors may be asked to provide:
- proof of identity, such as a passport or driving licence
- evidence of right to work in the UK
- qualifications, teaching experience and a profile description
- bank account details for receiving payments
- a criminal record or background check certificate and related details
- tax identification details
- contact details of referees who can vouch for their suitability
Referees. If a Tutor names you as a referee, we will collect your name, contact details and the reference you provide.
Communications and content. We keep messages sent through the Platform, files uploaded to the Platform or the online classroom, reviews, and any emails, chats or SMS messages exchanged with our support team.
3. Information we collect automatically
Usage information. Pages and profiles you view, searches you run, bookings you make, messages you send and other actions you take on the Platform.
Device and log data. IP address, browser and operating system, device identifiers, access dates and times, referring pages, crash reports and similar technical data. We collect this even if you have not created an account.
Location. Your approximate location based on your IP address, or your precise location if you allow location services on your device. You can switch location access off in your device settings at any time.
Cookies and similar technologies. We and our partners use cookies, pixels, web beacons and software development kits (SDKs). Some of our advertising partners may use these to measure ad performance and show you relevant ads on other sites and apps. See our Cookie Policy for details and for how to opt out.
Lesson recordings. Lessons held in the Edmento online classroom are recorded, along with files shared and activity inside the classroom.
Do Not Track. The Platform does not currently respond to browser "Do Not Track" signals, as there is no agreed standard for how they should be interpreted. You can still control cookies through your browser settings.
4. How we use your information
We use your information to:
- create and manage your account and give you access to the Platform
- match Students with a suitable Tutor, and introduce a Student's request to a small number of other relevant Tutors
- process bookings, take payments and pay Tutors for lessons delivered
- verify Tutor identity, qualifications, right to work and background checks, and contact referees
- display a verified or background-checked badge on eligible Tutor profiles
- screen messages so that personal contact details stay private until a booking is confirmed
- record online lessons for safeguarding, quality assurance and dispute resolution, and make recordings available to the Student and, where relevant, their parent or guardian
- handle complaints, refunds and disputes
- meet legal duties, including reporting Tutor earnings to HMRC where the law requires
- improve the Platform through analytics and research, and occasionally invite you to take part in surveys
- send you service messages and, where you have agreed, marketing about Edmento services by email, SMS, phone, post or social media
- detect and prevent fraud, misuse and security threats
Automated ranking of Tutors. To show Students the best matches, we rank Tutors in search results using factors such as profile completeness, reviews, response speed, repeat bookings and lessons taught. Tutors can see their main scores on their dashboard. If a Tutor's score falls below a set threshold, or the account is inactive, the profile may be hidden automatically from search results and job alerts. Tutors can ask for this decision to be reviewed by a person (see section 10).
5. Legal bases for processing
| Information | Why we use it | Legal basis |
|---|---|---|
| Name and contact details | Registering you, managing bookings, sending notices and relevant marketing | Contract; legitimate interests (recovering debts, growing our business); consent for marketing where required |
| Identity and right-to-work documents | Verifying Tutors and meeting anti-money-laundering and employment rules | Contract; legal obligation |
| Tutor profile, reviews and scores | Assessing applications and ongoing suitability; ranking search results | Contract; legitimate interests (keeping quality high and understanding how the Platform is used) |
| Payment and bank details | Charging Students and paying Tutors | Contract; legitimate interests (taking payment) |
| Location | Matching Students with nearby Tutors, invoicing, anonymised analytics | Contract; legitimate interests |
| Criminal record and background check data | Awarding and displaying background-checked status | Contract; legitimate interests (safeguarding); any additional condition required by UK data protection law |
| Messages, activity and lesson recordings | Enabling communication, safeguarding, quality and dispute resolution | Contract; legitimate interests (safety and service improvement) |
| Booking and transaction records | Keeping accurate financial records | Contract; legal obligation |
| IP address, device, browser and cookie data | Analytics, security and usability improvements | Legitimate interests; consent for non-essential cookies |
We may rely on more than one basis for the same information. Contact us if you would like to know which basis applies to a specific use.
7. International transfers
Some of our providers store or process data outside the UK. When this happens, we transfer only what is needed and use appropriate safeguards, such as adequacy decisions or standard contractual clauses.
8. Security
We use technical and organisational measures to protect your information against unauthorised access, loss or damage, and we build privacy into new features from the start. No method of sending data over the internet is completely secure, so we cannot guarantee the security of information you send to us.
9. How long we keep your information
| Information | Retention period |
|---|---|
| Account and transaction records | 7 years from your last activity on the Platform |
| Online lesson recordings | 90 days after the lesson |
| Background check certificates | 6 months (a record of the check result is kept for 7 years to show why the badge was awarded) |
Reviews, messages and bookings you shared with other users may remain on the Platform after your account is deleted, but they will be anonymised. We may keep some records longer where the law requires it or to resolve disputes, prevent fraud or collect money owed.
10. Your rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you
- correct inaccurate information
- have your information deleted
- object to or restrict certain processing
- receive your information in a portable, machine-readable format
- withdraw consent at any time, including for marketing
- ask for human review of automated decisions, including Tutor ranking
To use any of these rights, email info@edmento.org. We may ask you to confirm your identity first. There is normally no fee, but we may charge a reasonable fee or decline a request that is clearly unfounded, repetitive or excessive. We aim to respond within one month, or up to two further months for complex requests, and will tell you if we need longer.
11. Children
Students under 18 must be registered and represented by a parent or guardian, who manages the account and gives consent on the learner's behalf.
12. Contact and complaints
For any question about this policy or your data, email info@edmento.org, call +44 7858 932759, or write to Edmento, Spaces The Mailbox, 3 Wharfside Street, Birmingham, B1 1RD. If you are unhappy with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Effective date: 24 September 2026