Privacy Policy

1. Who we are

Edmento ("we", "us" or "our") operates the website at www.edmento.org and any related mobile applications (together, the "Platform"). We connect students with independent tutors and provide tools for booking, paying for and delivering lessons.

In this policy, "you" means any person who uses the Platform, whether as a Student, a Tutor, a parent or guardian, a referee, or a visitor. For the purposes of UK GDPR and the Data Protection Act 2018, Edmento is the data controller of the personal information described below.

We may update this policy from time to time. The current version will always be posted on the Platform, and where a change is significant we will also let you know by email.

2. Information you give us

All users. When you register, book a lesson or contact us, we may ask for your name, email address, phone number, postal address and account password.

Students and parents. We collect details of the learner, the subjects and level of support needed, and payment card details. Card details are collected and processed directly by our third-party payment provider; Edmento does not store full card numbers.

Tutors. To join the Platform, Tutors may be asked to provide:

  • proof of identity, such as a passport or driving licence
  • evidence of right to work in the UK
  • qualifications, teaching experience and a profile description
  • bank account details for receiving payments
  • a criminal record or background check certificate and related details
  • tax identification details
  • contact details of referees who can vouch for their suitability

Referees. If a Tutor names you as a referee, we will collect your name, contact details and the reference you provide.

Communications and content. We keep messages sent through the Platform, files uploaded to the Platform or the online classroom, reviews, and any emails, chats or SMS messages exchanged with our support team.

3. Information we collect automatically

Usage information. Pages and profiles you view, searches you run, bookings you make, messages you send and other actions you take on the Platform.

Device and log data. IP address, browser and operating system, device identifiers, access dates and times, referring pages, crash reports and similar technical data. We collect this even if you have not created an account.

Location. Your approximate location based on your IP address, or your precise location if you allow location services on your device. You can switch location access off in your device settings at any time.

Cookies and similar technologies. We and our partners use cookies, pixels, web beacons and software development kits (SDKs). Some of our advertising partners may use these to measure ad performance and show you relevant ads on other sites and apps. See our Cookie Policy for details and for how to opt out.

Lesson recordings. Lessons held in the Edmento online classroom are recorded, along with files shared and activity inside the classroom.

Do Not Track. The Platform does not currently respond to browser "Do Not Track" signals, as there is no agreed standard for how they should be interpreted. You can still control cookies through your browser settings.

4. How we use your information

We use your information to:

  • create and manage your account and give you access to the Platform
  • match Students with a suitable Tutor, and introduce a Student's request to a small number of other relevant Tutors
  • process bookings, take payments and pay Tutors for lessons delivered
  • verify Tutor identity, qualifications, right to work and background checks, and contact referees
  • display a verified or background-checked badge on eligible Tutor profiles
  • screen messages so that personal contact details stay private until a booking is confirmed
  • record online lessons for safeguarding, quality assurance and dispute resolution, and make recordings available to the Student and, where relevant, their parent or guardian
  • handle complaints, refunds and disputes
  • meet legal duties, including reporting Tutor earnings to HMRC where the law requires
  • improve the Platform through analytics and research, and occasionally invite you to take part in surveys
  • send you service messages and, where you have agreed, marketing about Edmento services by email, SMS, phone, post or social media
  • detect and prevent fraud, misuse and security threats

Automated ranking of Tutors. To show Students the best matches, we rank Tutors in search results using factors such as profile completeness, reviews, response speed, repeat bookings and lessons taught. Tutors can see their main scores on their dashboard. If a Tutor's score falls below a set threshold, or the account is inactive, the profile may be hidden automatically from search results and job alerts. Tutors can ask for this decision to be reviewed by a person (see section 10).

6. Who we share your information with

Between users. When a Student contacts a Tutor, we share the Student's first name, the request details and, once a booking is confirmed, the contact details and address needed to deliver the lesson. Tutors' public profiles show their first name, approximate location, qualifications, reviews and anything else they choose to publish. A referee's reference may appear on the Tutor's profile with the referee's first name and surname initial.

Service providers. We use trusted providers for hosting, payments, the online classroom, email and SMS delivery, customer support, analytics and marketing. Each is bound by a data processing agreement. A list of our current providers is available on request from info@edmento.org.

Authorities. We may disclose information where the law requires it, for example to HMRC or law enforcement, or where needed to enforce our Terms, protect users or prevent fraud.

Business changes. If Edmento is sold, merges or enters a joint venture, your information may be transferred to the new owner or partner and their advisers, under the same protections.

We never sell your personal information or let third parties use it to market unrelated products to you.

7. International transfers

Some of our providers store or process data outside the UK. When this happens, we transfer only what is needed and use appropriate safeguards, such as adequacy decisions or standard contractual clauses.

8. Security

We use technical and organisational measures to protect your information against unauthorised access, loss or damage, and we build privacy into new features from the start. No method of sending data over the internet is completely secure, so we cannot guarantee the security of information you send to us.

9. How long we keep your information

InformationRetention period
Account and transaction records7 years from your last activity on the Platform
Online lesson recordings90 days after the lesson
Background check certificates6 months (a record of the check result is kept for 7 years to show why the badge was awarded)

Reviews, messages and bookings you shared with other users may remain on the Platform after your account is deleted, but they will be anonymised. We may keep some records longer where the law requires it or to resolve disputes, prevent fraud or collect money owed.

10. Your rights

Depending on where you live, you may have the right to:

  • access the personal information we hold about you
  • correct inaccurate information
  • have your information deleted
  • object to or restrict certain processing
  • receive your information in a portable, machine-readable format
  • withdraw consent at any time, including for marketing
  • ask for human review of automated decisions, including Tutor ranking

To use any of these rights, email info@edmento.org. We may ask you to confirm your identity first. There is normally no fee, but we may charge a reasonable fee or decline a request that is clearly unfounded, repetitive or excessive. We aim to respond within one month, or up to two further months for complex requests, and will tell you if we need longer.

11. Children

Students under 18 must be registered and represented by a parent or guardian, who manages the account and gives consent on the learner's behalf.

12. Contact and complaints

For any question about this policy or your data, email info@edmento.org, call +44 7858 932759, or write to Edmento, Spaces The Mailbox, 3 Wharfside Street, Birmingham, B1 1RD. If you are unhappy with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Effective date: 24 September 2026

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